Stimulus Influence
The stimulus is the process the buyer goes through to make their purchase. It is the marketer's job to figure out what the consumer is thinking before they make these decisions. This is way marketers try to understand their consumers, they have work on finding out the social, social, economic values. For example a consumers economics will effect them based on how much they are willing to spend.
There are many consumer behavior models. They are essential tools that marketers can use to help understand why consumers do or do not buy a product. The different types of models are the black box model, the personal variable model, and the comprehensive model, and each model has a specific focus. The black box model concentrates on external stimuli, the personal variable model focuses on internal stimuli within the consumer, and the comprehensive model studies a combination of external and internal stimuli.
The black box model, also called the stimulus-response model, is one of the most simple types of consumer behavior models. The black box can be thought of as the region of the consumer's brain that is responsible for their purchasing decisions. Environmental stimuli, such as economics technology, and culture, combine with marketing stimuli, like the product, price, and promotion, inside the black box, where decisions are made. This model ignores reasons within the consumer and focuses on marketing and environmental factors that cause their response. |